Storeis
Strategic & Market Analysis
Markets are becoming increasingly complex and dynamic: needs in terms of price, usability, marketing, and content vary significantly from one context to another
Markets are becoming increasingly complex and dynamic: needs in terms of price, usability, marketing, and content vary significantly from one context to another. Our strategic & market analysis service, leveraging exclusive market data provided by Google, international databases (such as Global Web Index), and benchmarking tools, allows for an in-depth analysis, clearly identifying the most promising opportunities and strategic priorities for each business market.
OPTIMIZE INTERNATIONAL EXPANSION WITH MARKET RESEARCH
Our analytical approach includes a strong analytical and multidisciplinary component. Thanks to our close collaboration with Google, we are one of the few agencies in Italy to be part of the International Growth Program, and are also recognized by Google as one of the best agencies in Europe for the development of digital business internationalization – as evidenced by our presence among the finalists of the Google Agency Excellence Awards 2024 in the International Growth category.
The aspects we typically consider in market research analysis include:
- Market Potential and Audience Behavior: Through user search analysis and exclusive access to Audience Insights data like those from GWI, we can quantify the volume of specific market segments and describe their purchasing behavior.
- Competitive Landscape: Using exclusive data from Google Market Explorer, Google Insights Finder, and other comparative analysis tools (SEMrush, Ahrefs), we determine potential marketing costs and the competitive landscape for each market. Additionally, the implementation of price monitoring tools like PriceShape allows us to quantify distribution competition and monitor competitor prices.
- Customer Behavior: By studying the user experience in a specific country and the most relevant ecommerce services, we can determine the ideal actions to consolidate your brand in a particular area: localization, payment systems, return policies, and shipping are just a few of the many variables to consider for optimizing sales efficiency.
WHY CHOOSE OUR STRATEGIC & MARKET ANALYSIS SERVICE?
By combining information from various analytical areas, we help you more clearly determine:
- Intervention Priorities: You’ll be able to organize activities based on countries and areas of intervention to maximize the return on effort invested in localizing ecommerce and marketing activities in new markets.
- Media Cost Optimization and Return on Investment: With the data collected, you will be better equipped to plan the media budget for your brand’s market entry, and forecast cost and return ranges over time.
- Brand Proposition Consolidation: We provide useful insights to better understand the market and help you adapt the business to these needs. This information allows you to bring your brand closer to the user and, consequently, improve its competitive positioning.
Markets are in constant evolution, and significant differences often arise in results despite similar conditions and effort invested. Through strategic market analysis, we can help your business attract new potential customers more efficiently and effectively, as well as consolidate your presence in already known markets.
