Storeis
Ecommerce & Omnichannel Analysis
The complexity of an ecommerce platform is increasingly high due to the evolution of platforms, the growing competitiveness of the market, and the increasingly volatile economic context
The complexity of an ecommerce platform is increasingly high due to the evolution of platforms, the growing competitiveness of the market, and the increasingly volatile economic context.
Managing daily routines does not always help in understanding this complexity, as it provides only a partial view of your online business’s status. With our ecommerce analysis service, you’ll gain a clear and comprehensive view of your online business. We will identify hidden opportunities, strengths, and areas for improvement, ensuring effective communication between all involved teams.
WHAT DOES ECOMMERCE & OMNICHANNEL ANALYSISCONSIST OF?
Ecommerce and omnichannel analyses are based on three data sources:
- Official Dashboards: We start with the available dashboards, both from digital platforms and internal BI, to extract the already organized data as the basis for analysis. If dashboards are not available, our Dashboarding service can assist in organizing all the data needed for daily project monitoring.
- Ad Hoc Data Extractions: Often, information for long-term analysis is found in various data sources with different temporal granularity. Therefore, we first define which data is needed for ecommerce, store, and marketplace analysis, and then create ad hoc analyses using tools like Tableau. This allows us to manage a large amount of structured data at a specific point in time to create a comprehensive overview.
- Benchmark: We integrate official analyses with external company information to get a general picture of current trends and relevant insights. We use tools such as GWI for audience potential analysis in the target market, Google Insights Finder, and Google Market Explorer for studying interest and competitiveness in product categories. Additionally, we can integrate these analyses with benchmark data from Storeis (Storeis Lab) to provide reference ranges that contextualize the analyzed results.
This approach allows us to build a structured background for analyzing data from different sources, seeking correlations between external and internal factors that may have impacted the business. This can then be useful for defining an optimization roadmap.
The outputs of ecommerce and omnichannel analyses consist of:
- Insight Reporting: Periodic reports (monthly, quarterly, semi-annual, and annual) that holistically analyze ecommerce results, store performance, market situation, and serve as a basis for discussion with the teams involved in the activities analyzed by the reports.
- Action List: Identifies the factors most affecting results to prioritize future optimization actions and strengthen the involvement of various teams (ecommerce, marketing, communication, product, etc.).
- C-Level Summary: The insights and ‘so what’ findings from the analyses can be easily summarized in reports for a C-level target and other decision-making levels where information needs to be condensed and optimization actions defined.
WHY CHOOSE OUR ECOMMERCE & OMNICHANNEL ANALYSIS SERVICE?
Our Ecommerce & Omnichannel analysis service helps you obtain a simple, high-level, and very concrete view of your business. These insights are useful for aligning all project teams involved in daily activities and identifying key actions to achieve your results. The service enables better qualification of the business impact of activities carried out by various involved teams, simplifies communication between different areas, and streamlines the next steps to be orchestrated together.