Storeis
CRM & Loyalty Analysis
In the current landscape, Direct-to-Consumer channels have the advantage of producing crucial first-party data for the company
In the current landscape, Direct-to-Consumer channels have the advantage of producing crucial first-party data for the company. Direct sales can be analyzed at the level of purchased products, changes in behavior over time regarding receipts, and variations in customer value, all of which are intrinsic to direct distribution.
Having a clear and immediate snapshot of how the market responds to business activities through first-party data can be extremely helpful for planning optimization actions at the levels of merchandising, retention, acquisition, and content development.
CRM & LOYALTY ANALYSIS ACTIVITIES
Our approach to CRM analysis starts with gathering data from various platforms managing ecommerce orders, stores, 1:1 communications with your customer base, and more.
Next, we define the potential analyses that can be performed using the available data. Some examples of analyses include:
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Market Basket Analysis (MBA)Useful for understanding correlations related to sales, both based on products and customers. Questions like “What is the most purchased product by customers who bought product X?” or “What is the likelihood that one product will be purchased together with another in the same receipt?” can actually hide complex business analyses. With specialized analytical tools, we help you uncover these correlations between products, transactions, and customers.
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RFM (Recency Frequency Monetary Value)This CRM analysis allows you to segment your customer base by quantifying its growth potential through incremental brand loyalty stages—from subscriber to one-time buyer to repeat buyer. This analysis helps identify temporal purchase patterns, define peak seasons related to different customer types, and plan optimized recall and loyalty actions.
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CLTVEssential for consolidating your business, this analysis helps you understand the value a customer generates over time, its trends, and how it varies. With this analysis, you can gather insights to reassess your marketing funnel, set quantitative goals related to generating new customers for your brand, and understand the value of customer acquisition cost (CAC) to balance investments and strategies for customer base expansion.
We structure CRM analyses that aid in understanding the DtC business and contribute to identifying optimization actions concerning:
- Merchandising: By identifying correlations between customer clusters and purchased products, we guide you on how to optimize the user experience to maximize the visibility of products with the highest likelihood of being purchased.
- Commercial calendar: By spotting recurring purchase patterns, we help you anticipate favorable moments to push targeted offers and optimize the promotional calendar with a strategy and catalog diversified according to customer clusters.
- Acquisition and retention strategies: We plan targeted strategies to increase the value of your customers over time while optimizing the costs of acquiring prospects. We identify the most effective actions to retain customers and maximize return on investment.
WHY CHOOSE OUR CRM & CUSTOMER PURCHASING BEHAVIOUR SERVICE?
Our CRM & Loyalty Analysis service helps you better understand who your customers are, what they buy, and how they behave, offering a broader and deeper perspective on your market beyond traditional sales and website interaction analyses.
These analyses provide you with a deeper awareness of your business, helping you make informed decisions and improve your brand’s performance in the medium to long term.