The State of Content: How Your Creativities Should Look Like in 2025

Social media, originally created as the ultimate space for entertainment and connection, have gradually become a source of stress.

Overwhelmed by an endless stream of content, users have started seeking relief from this information overload, rethinking how they engage online.

Dal report emerge che: 

• Brands are experimenting with bolder content: In 2024, the “Brat” trend evolved into a full-fledged movement, reshaping brand and creator content with a more daring and rebellious tone of voice.
• Pinterest is the antidote to digital chaos: More and more users are turning to calmer platforms that blend entertainment with meaningful connections among people who share their passions and interests.
• New categories of creators and influencers are emerging: Petfluencers, Granfluencers, and Employee Generated Content (EGC) offer brands fresh opportunities to communicate in an original and authentic way, leveraging trends across different platforms.

What’s inside the report?

• An analysis of the key trends shaping social media content in 2024, laying the groundwork for 2025 trends
• Examples of how brands have embraced these trends, responding to both explicit and subtle community needs to boost engagement
• Insights on how to create relevant content by seizing opportunities in an ever-evolving digital landscape