Scent of the Digital Age: Navigating the Digital Fragrance Landscape

The global fragrance market is booming, with an expected growth of $7.5 billion between 2024 and 2027 (source: Statista).

We have conducted an in-depth analysis of emerging trends and digital opportunities for the fragrance industry, focusing on understanding the digital consumer, the impact of the “TikToktization” phenomenon, and the potential of artificial intelligence to drive innovation.

The report shows that:

• Ecommerce represents a significant opportunity for the expansion of the fragrance industry: in 2023, online sales of perfumes reached almost 3 billion dollars, with estimates that they will exceed 5 billion by 2027 (source: Statista).
• The younger generations are driving the growth of online shopping: Millennials and Gen Z represent 48% and 35% of online purchases in the beauty sector, respectively (source: Klarna; Nepa).
• Social media, particularly TikTok, is becoming a powerful driver in fragrance purchasing decisions, with 45% of these influenced by the platform. Hashtags such as #PerfumeTok and #PerfumeTikTok, have garnered billions of views, demonstrating the power of this channel on users. (Source: TikTok, Internal Data)

What will you find inside the report?

• A global overview of the performance of the fragrance sector, with in-depth insights and forecasts for the future
• The 4 emerging trends that are transforming the market, including ecommerce, TikTok, and AI, to monitor carefully
• The fundamental strategic actions to stay competitive in the digital evolution of the fragrance market