Decoding the Food Industry Today: Trends & Insights Unpacked

The food industry today is a complex ecosystem of evolving trends, changing consumer behaviors, and digital transformation. This evolution is reshaping the role of food brands, who must adapt to stay relevant.

In our new Insight Report, “Decoding the Food Industry Today“, we explore the current dynamics of the food market, focusing on key consumer insights and strategic actions for brands to thrive.

Key insights from the report:

• The European food industry is consolidating: the average EBITDA margin of European grocers has decreased from 6.9% in 2019 to 6.2% in 2024, while M&A activity among European food retailers has grown from 16% in 2019 to 21% in 2024.
• The Italian online food market is unique: while the Italian food ecommerce market is growing, it lags behind global averages. For example, ecommerce only accounts for 1.9% of the food market share in Italy.
• Consumer behavior is shifting: online food shopping is growing in interest, influenced by factors like inflation and new delivery apps.

What will you find inside the report?

• A detailed analysis of the European food industry: key trends shaping the retail food sector, from the growing demand for healthy products to the increasing importance of private labels.
• In-depth insights into the Italian food market, with data on ecommerce revenue trends from 2017 to 2029 and insights into consumer purchasing behavior.
• Strategic guidance for food brands: including practical tips for building effective marketing plans, measuring first-party data, and leveraging personalization, even through generative AI, to boost revenue and customer loyalty by up to 6%.