STOREIS PAPER 

STOREIS PAPER is our observatory dedicated to collaborations and special projects that redefine the way brands occupy the contemporary cultural landscape.

A strategic analysis of capsule collections, cultural partnerships, and narrative-driven initiatives that go beyond traditional sponsorship to become true positioning statements.

The ninth edition is entirely dedicated to Milano Cortina 2026: not just a major sporting event, but a global stage that has activated maisons, brands, and international players through projects capable of intertwining sport, identity, and culture. In this issue, we explore how the Olympic Games become a platform for institutional and identity storytelling, as well as a creative laboratory.

Inside the paper, you will find, among others:

• Institutional elegance as a narrative of national identity with Giorgio Armani x Team Italy
• Pop irony meeting the sporting imagination with Moschino x Snoop Dogg
• Time measurement as a narrative asset with Omega x Milano Cortina
• Fashion as a tool for representation and inclusion with Stella Jean x Team Haiti

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