25 AUGUST 2026
Storeis among the selected agencies for the launch of ChatGPT Ads in Europe

How do ads work inside ChatGPT?

Given the conversational nature of the platform, the logic behind this new channel is entirely different from what the market is used to.
Users always interact with ChatGPT starting from a specific need: a question to answer or a goal to achieve. This creates a unique opportunity for brands: the ability to seamlessly integrate within a context defined by people’s actual, declared intent.

From the attention economy to the intelligence economy

ChatGPT Ads has been designed to allow brands to deliver meaningful value to users at a moment of high intent—when they are actively seeking information, preparing to make a decision, or ready to take action.
All of this is achieved while safeguarding the user experience. Ads are clearly identifiable and separated from organic AI responses, ensuring they do not influence conversational outputs. Crucially, advertisers will have no access to users’ private conversations.

Why is this early access important?

The public rollout of the platform will happen gradually. During this launch phase, the only way for advertisers to access ChatGPT Ads is through selected agencies.
Thanks to Cosmo5, the Storeis team is already operational to set up, launch, and manage the very first campaigns for the brands we work with, positioning them ahead of the curve in a truly innovative advertising environment.
Want to discover how to integrate ChatGPT Ads into your digital strategy and secure early access for your brand? Contact us today!