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Google Webinars
From Broad Match to advanced attribution, we’re launching an exclusive webinar series in partnership with Google to help you evolve your media strategy through artificial intelligence, modern measurement, and a full-funnel approach.
Full-Funnel Approach with YouTube & Demand Gen
MAY 23, 2025, from 11:30 AM to 12:30 AM
YouTube and Demand Gen are not standalone solutions. In this webinar, we explored how to integrate them into an effective full-funnel strategy. Together with Google, we dived into how to activate campaigns that work in synergy, fueling the customer journey with mutually reinforcing data—from brand awareness to conversion.
Google AI & Broad Match Integration
JUNE 12, 2025, from 4:00 PM to 5:00 PM
A technical and strategic session with the Google team to learn how to fully leverage the integration between Broad Match and Artificial Intelligence. We’ll explore the benefits of this powerful combination to build and optimize ecommerce campaigns that can scale performance, thanks to advanced automation systems and smarter media management.
Google Modern Measurement & Media Effectiveness
JULY 10, from 11:00 AM to 12:00 AM
How can we measure the real impact of campaigns today? In this third session, Google will guide us through new measurement and attribution solutions to better interpret signals and optimize media spend. It’s an opportunity to rethink performance evaluation models and adopt a more sophisticated, effective approach to measuring ROI.
