6 APRIL 2021
Why are filters so important for fashion ecommerce? We looked into the major attention points for filter management and came up with a small guide.
Filters are very important for ecommerce, and for the fashion industry in particular. They help users access the type of products they want to explore in the easiest way possible. In addition, they make exploring and browsing through the product offer easier, thanks to clear and definite parameters.
By analyzing several ecommerce websites, it appears that:
Therefore, we asked our colleagues in the SEO, UX and Analytics areas for some tips on how to optimize and exploit the filters better, and gathered many useful hints we’d like to share with you.
Select the most used filters for every product category
Here are some examples: long/short sleeves, collar type, fit, material, style, …
Remember that the category + filter combination should land on an indexable and SEO-friendly page
Remove the indexing for those combinations that are not strategic to your business
Add the “sales” and “new arrivals” filters to the filters available
Remember to specify how many filtered products are available for each filter, so that the user is aware of the
quantity of products to explore
Show the filters that do not give any result, but remember to exclude the option to select them
Always offer a multi-filter selection, especially on mobile devices.
It may be a little obvious, but… always track filter use
Analyze how filter use affects the conversion rate
Assess whether a filter restyling is required to improve the conversion rate
Did you like this guide?
Now it’s your turn!
Optimize and improve your ecommerce filters, and the conversion rate will thank you 😉
How important is a store locator for a retailer?
A Store Locator is a key tool for online retail; however, it is often overlooked in the e-store evolutionary roadmaps. Here are some tips to enhance its value.
Netcomm Forum Industries 2021
Netcomm Forum Industries will be back on 5-7 October 2021, with an edition dedicated to exploring how markets are evolving digitally.
SUBSCRIBE TO THE NEWSLETTER
WANT TO KEEP IN TOUCH?
For you, a sneak preview on:
We promise you fewer but quality emails!