Trilab | Transforming hair care retail through a 360° digital approach
Trilab is a leading company in Italy in the hair care sector. Founded in 1993, it now boasts 12 salons and 2 training centers.
Founded in 2014, Trilab Hair Shop is an ecommerce specialized in the sale of haircare products. Over the years, it has greatly expanded the breadth of its catalog, also integrating personal care and make-up lines.
1. Project Goals
From 2017 to 2021, thanks to our partnership, Trilab has seen its online business grow tremendously with increased investment in online marketing, content optimization, and new digital technologies. The main goals are described below:
From 2017 to 2021, Trilab invested with us in different projects, strongly believing in the development of online as a sales channel.
The first step was to optimize the website for the main search engines by applying technical and content-related optimizations, followed by the implementation of an advanced data analysis system through Google Analytics and dashboards dedicated to the main business choices (forecast, analysis by sales categories, …).
Following this, a marketing strategy coordinated with the needs of the business (such as campaigns based on category marginality) and the launch of a new platform consolidated the growth of the business, year after year.
3. Key Wins
The main results we achieved so far are: