Subscribe To our newsletter
SUBSCRIBE TO OUR NEWSLETTER
en
it
trilab_mobile_case-studies_storeis

Trilab | Transforming hair care retail through a 360° digital approach

Trilab is a leading company in Italy in the hair care sector. Founded in 1993, it now boasts 12 salons and 2 training centers.

Founded in 2014, Trilab Hair Shop is an ecommerce specialized in the sale of haircare products. Over the years, it has greatly expanded the breadth of its catalog, also integrating personal care and make-up lines.

  • Cliente
    Trilab
  • Settore
    Beauty
  • Aree di expertise
    Online Advertising, SEO, Website Optimization, Digital Marketing, Digital intelligence, Consulting

1. Project Goals

From 2017 to 2021, thanks to our partnership, Trilab has seen its online business grow tremendously with increased investment in online marketing, content optimization, and new digital technologies. The main goals are described below:

  • Increasing  online turnover on total sales while maintaining a solid and sustainable economic balance
  • Acquiring new customers and retaining existing ones, while avoiding occasional customer acquisition strategies and working on high retention potential customers
  • Rethinking the business model from an omnichannel perspective with a multichannel integration approach between ecommerce and brick and mortar stores.
trilab_2_case-studies_storeis
data-sources_casestudies

2. Approach

From 2017 to 2021, Trilab invested with us in different projects, strongly believing in the development of online as a sales channel.

The first step was to optimize the website for the main search engines by applying technical and content-related optimizations, followed by the implementation of an advanced data analysis system through Google Analytics and dashboards dedicated to the main business choices (forecast, analysis by sales categories, …).

Following this, a marketing strategy coordinated with the needs of the business (such as campaigns based on category marginality) and the launch of a new platform consolidated the growth of the business, year after year.

3. Key Wins

The main results we achieved so far are:

  • Online turnover vs. offline turnover increase from 40% to 70%, while maintaining marketing costs unchanged
  • A strong increase in new customers, up 350% between 2019 and 2020, and a 30% increase in overall customer value over the same period
  • Integration of the omnichannel retail functions (Click & Collect, cross-channel promotions, …) and data for the creation of a unique customer view
+30% online turnover vs. offline turnover
+350% new customers increase
+30% omnichannel retail functions